Privacy Policy

1. Information We Collect

Information You Provide to Us

• Account information: Email address, display name, and password when you create an account
• Profile information: Fitness goals, current fitness level, and preferences you enter
• Coaching conversations: Messages you send to and receive from the AI coaching system
• Workout data: Workouts you log, complete, or that are generated for you
• Body weight measurements: When you log your weight in-app, we store the reading (in pounds or kilograms), timestamp, and any optional notes you add
• Meal/nutrition data: Meal type (breakfast/lunch/dinner/snack), free-text meal description, optional meal photo, and sentiment tag (light/good/heavy) for each meal you log
• Waitlist sign-up: Email address if you join our waitlist at vivid-coach.com

Information We Collect Automatically

• Device information: Device type, operating system, and unique device identifiers
• Usage data: App features used, workouts completed, and session duration
• HealthKit data (iOS) — expanded: With your explicit permission, we read the following categories from Apple HealthKit: step count, workouts (including duration, type, calories, and heart rate during workouts), and body weight. We write the following categories to Apple HealthKit: workouts you log in VividCoach and body weight readings you log in VividCoach. You control every HealthKit category individually in iOS Settings > Privacy & Security > Health, and you can revoke any read or write permission at any time. We do not store HealthKit data on our servers beyond what is needed for contest administration and the in-app features that depend on it (such as workout history and weight trends).

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the App and AI coaching services
• Generate personalized workout plans and coaching recommendations
• Provide nutrition tracking and meal coaching context
• Provide weight trend visualization and goal tracking
• Sync workout and weight data bidirectionally with Apple Health (when you grant permission)
• Process AI coaching requests using third-party AI services (see Section 4)
• Administer contests and sweepstakes (if you participate)
• Send push notifications (with your permission)
• Communicate with you about updates, features, and support
• Comply with applicable laws and regulations

3. AI Coaching Disclosure

VividCoach uses artificial intelligence to provide fitness coaching and workout recommendations.

Important: When you send messages to the AI coach, your messages are transmitted to and processed by Anthropic PBC's AI API to generate responses. AI coaching responses are generated by AI models and are not provided by licensed personal trainers, physicians, dietitians, or other healthcare professionals.

AI-generated content is for general fitness and wellness purposes only and does not constitute medical advice, physical therapy, nutritional counseling, or professional fitness instruction. Consult a qualified healthcare provider before beginning any new exercise program.

Meal descriptions and weight readings you log may be summarized into prompts sent to the AI coach (Anthropic's API) to provide contextual coaching responses.

4. Information We Share With Third Parties

We do not sell your personal information. We share information with the following third-party service providers to operate our services:

We may also share information: with your consent; to comply with legal obligations; to protect rights, property, or safety; or in connection with a business transaction.

5. Contest Data

If you participate in VividCoach contests or sweepstakes:

• Your contest participation and performance (e.g., step counts during a contest period) may appear on a leaderboard visible to other participants
• Contest winners may be publicly announced within the App
• If you win prizes totaling $600 or more in a calendar year, we are required by federal law to collect your tax information and report it to the IRS

For full contest rules, visit: vivid-coach.com/contest-rules

6. Data Retention

We retain your information while your account is active. If you delete your account, we delete or anonymize your information within 30 days, except where we are legally required to retain it.

7. Your Privacy Rights

All Users

• Access and correction: Update your account information within the App
• Deletion: Request deletion of your account by emailing vividcoachceo@proton.me
• Notifications: Disable push notifications in your device settings

EU/EEA/UK Users (GDPR)

You have the right to: access your data; correct inaccuracies; request erasure; request data portability; restrict processing; and object to processing. Legal bases for processing include: contract performance, legitimate interests, and consent. To exercise these rights, contact vividcoachceo@proton.me.

California Residents (CCPA/CPRA)

You have the right to know, delete, correct, and opt out of sale of your personal information. We do not sell personal information. To exercise these rights, contact vividcoachceo@proton.me.

8. Children's Privacy

The App is not directed to children under 13. We do not knowingly collect personal information from children under 13. Contest features require participants to be 18 or older. If you believe your child under 13 has provided us personal information, contact vividcoachceo@proton.me.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal information. No method of internet transmission or electronic storage is completely secure.

10. International Data Transfers

Our services are based in the United States. If you access the App from outside the United States, your information may be transferred to and processed in the U.S.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date and, where appropriate, notifying you through the App or by email.

12. Contact Us

VividCoach
Email: vividcoachceo@proton.me
Website: vivid-coach.com

Note: A physical business address will be added once the company virtual mailbox is established.